Struggling to write a catchy tagline? 83% of buyers say it’s vital that a brand aligns with their values. The best way to let them know you do? With a clear, concise tagline that spells out who you are.
But what’s the trick behind creating an engaging tagline? It all comes down to psychology.
This article will give you a rundown of how to leverage psychological tricks to boost your tagline’s effectiveness. Get inspired with six stellar examples of tagline ideas that work in 2020.
What Makes a Great Tagline?
A successful tagline inspires an emotional connection with your business, boosts brand awareness, and showcases your products.
Your business slogan should be short, easy to remember, and persuasive.
Here are a few of the psychological factors used in marketing taglines:
Priming. This tactic introduces one idea to stimulate the thought or desire for a related concept. By doing this, you raise customer expectations.Amplification. By creating certainty around an idea, customers come to believe in it more over time, increasing brand awareness.Scarcity Principle. Giving the idea that products are exclusive or in short supply incites urgent purchasing.Power Words. The right emotional wording drives action. There are three categories of power words to use:God terms carry blessings and