Co-founder and CEO Adam Jackson has written for TechCrunch about how tech companies need to treat independent contractors with more empathy. He told me via email that the San Francisco-based startup is making that idea a reality by offering a very different approach than existing marketplaces for freelance work.
For one thing, Braintrust only charges the companies doing the hiring — freelancers won’t have to pay to join or to bid on a project, and Braintrust won’t charge a fee on their project payments. In addition, the startup is using a cryptocurrency token that it calls Btrust to reward users who build the network, for example by inviting new customers and vetting freelance. Apparently, the token will give users a stake in how the network evolves in the future.
“Just imagine if Uber had given all of it’s drivers some ownership in the company what a different company it would be today,” Jackson said. “Braintrust will be 100% user owned. Everyone who participates on the platform has skin in the game.”