Willa, the Sweden and U.S.-based fintech that wants to help freelancers request payment and get paid immediately for a fee, has raised $3 million in funding. The company’s founders are former early members of Spotify’s growth team and also created influencer marketing platform Relatable.
Leading the seed round is EQT Ventures. Also participating is ex-Atomico partner Mattias Ljungman’s Moonfire Ventures, Nordic Makers, Michael Hansen and Johan Lorenzen. Willa says the injection of cash will enable it to launch “Willa Pay,” an app that promises to remove the paperwork required when billing corporations for freelance work and comes with a payment process that claims to make it easier to collect payments.
One you’ve completed a job, you use the Willa Pay app to enter the details of the work, how much you are supposed to get paid, and who you did the job for. Willa Pay then contacts the corporation and issues the paperwork.
If you wish to get paid earlier than a corporation’s standard terms, which is often anything from 30-90 days, for a small fee Willa will pay you directly. The idea is that freelancers gain more predictable income, and can pay their bills on time and protect their