As the freelancing community knows, sometimes, business is great, and sometimes, it feels like an uphill battle. I have been spending my most recent drought working tirelessly to build my online presence and credibility as a freelance writer.
Today, I want to talk a little bit about SEO. For all of my freelancer friends, this is just the tip of the iceberg, but it should be enough to make you feel a little more confident about promoting your website to potential clients.
What is SEO?
SEO stands for Search Engine Optimization, and it is the thing to know if you want to be marketable in the online writing world. Here’s an article with a comprehensive overview of this industry. I have been working diligently on SEO training so I can optimize my website and learn how to help all of my clients, with their optimization needs.
Why should everyone care about it?
Despite what many users think about the internet, there are many programs and algorithms working nonstop trying to filter out all the spammy scams floating around. In fact, Google changes its algorithms 500-600 times each year in an effort to stay one step ahead of these ad sites. For example, Panda is a