What makes your business unique?

90% of startup businesses fail. Having a good unique selling proposition (USP) can ensure you don’t.

Unique selling propositions are the key factors that differentiate you from your competitors. Communicating them effectively can help you land more clients and customers.

Here are five businesses with amazing USPs to learn from:

1. Zoma Sleep: Embolden Your Target Market

Zoma Sleep has one of the best unique selling propositions out there: The perfect sports mattress. Design meets performance for a winning night’s sleep.

Using a sports pun in their unique selling proposition is pure genius. They are instantly clear about who they want to target: athletes or physically active individuals looking to optimize performance.

If you learn anything from Zoma Sleep, it should be that appeasing and clearly specifying your target market can drive conversions.

2. Bay Alarm: Using Social Proof

Social proof is any review, rating, or award that you can use to provide proof of concept. It is everywhere, and is critical for daily decision making.

Bay Alarm uses social proof in the form of an accolade:

The No. 1 rated alert system.

When new users see this USP, they are much more likely to have confidence and trust in the brand. It also helps

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