Trevor Longino, owner of CrowdTamers.com, presented 5 crucial exercises that help define your brand. Any agency, company, or freelancer can use them to determine brand positioning as a solid foundation for what their business will do and who they will serve.
Read the highlights and watch the recording below.
Trevor’s Main Takeaways: What is Brand?
“Brand is what people say about you when you’re not in the room.” – Jeff Bezos
This is important. However, a big part about branding, if you’re not a global billion dollar company, is that you get to choose your audience. Brand answers the question, why are you in business? Below are 5 key brand exercises that you can use to answer this question.
Note: These points are not about the visual aspect of branding but rather strategic positioning.
1. Pirate or Ninja?
These are two very different approaches to how you want to be portrayed. Do you want to be the loud pirate or the stealthy ninja? Start by creating an X and Y axis with the pirate characteristics on one and the ninja on the other. On this axis, you want to find where you exist between the two. Keep