Social Media is an essential part of marketing. But when it comes to social media strategy, it’s not always clear what moves are best. To be effective with social media, you must get intentional with this tool.
We had self-taught creative, Blesson Varghese, join us for a webinar to discuss this topic. With over 38 thousand Instagram followers, Blesson is nothing short of an expert in social media strategy! In a nutshell, Blesson got realistic about choosing the right platform, building your portfolio, and the dos and don’ts of social media strategy.
Watch the recording and read the key takeaways below.
Choose the Right Platform. Consider the nature of your business. Are you B2B or B2C? The platform you choose will differ depending on who you are targeting. Define your audience. Do you want to reach different types of people or similar people? Defining your target audience will help narrow down your platform of choice to execute your social media strategy.Don’t Just Sign Up – Be Present. First things first – build your audience. Give them lots of attention and engage with them as often and as much as you can to create relationships.Have a long-term engagement strategy. It’s