We live in a busy world, and we should respect other people’s time. In business writing, we should clearly express our ideas so that our clients, colleagues, and business partners will not waste their time reading too-long-and-unstructured reports, emails, and other documents.
Do you want to improve your business writing skills? Use the BLUF (bottom line up front) principle — you will be amazed by the results.
What is the BLUF principle?
BLUF is a military communication principle. It enforces speed and clarity in emails and reports and facilitates the decision-making process.
BLUF provides answers to the five W’s: who, what, where, when, and why. Basically, to apply the BLUF principle in business writing means to put the most important details first to save the reader’s time.
How to use BLUF in your writingPresent key points briefly
Imagine you have only 30 words to present your key points to the reader. How will you articulate your ideas? Strive to avoid wordiness:
● Use active voice instead of passive voice verbs.
● Use verbs instead of nouns to express action where it’s possible.
● Avoid unnecessary language. Don’t use phrases like because of the fact, due to the fact, in the event of, by