This year was unprecedented–from social distancing to seeing communities come together amidst a pandemic to watching waves of social change take place across the nation. As 2020 comes to an end, today DoorDash unveiled its State of Flavor Report, detailing top food trends this year, predictions around growing support of local communities and trending cuisines, what to expect in 2021, and more.
Using order data from January 1, 2019 to October 31, 2020 and a national consumer survey* of 1,000 Americans, we bring to you the State of Flavor in America.
Top 10 Ordered Items This Year
#Trending: what we predict we’ll see more of in 2021
Top 10 Foods on the Rise:
Sausage Egg and Cheese on a Biscuit — 2,872% increaseCreate Your Own Omelette — 1,915% increaseCarrot Cake — 1,633% increaseCinnamon Rolls — 1,450% increaseCaramel Latte — 1,435% increaseChocolate Brownies — 1,130% increaseBlack Coffee — 1,124% increaseDonuts — 902% increaseBlueberry Muffin — 859% increaseBiscuits — 741% increase
Top Cuisines on the Rise:
Taiwanese — 807% increaseFrench — 501% increaseFilipino — 313% increaseAustralian — 308% increaseMoroccan — 255% increase
*compared ordered behavior from January — October 2020 and January — October 2019
The DoorDash Customer, This Year and Next
More Time at Home, More Breakfast + Coffee, please: With more Americans at home to abide by social distancing guidelines, we saw an increase in breakfast items ordered in 2020. Iced coffee, Sausage, egg, and cheese, Breakfast burritos, Pancakes, and French toast were amongst the most ordered items on DoorDash in 2020.More Healthy, Plant-Based in 2021: 72% of Americans plan to eat healthier in 2021 with nearly half