A value proposition is the written equivalent of an elevator pitch. The catch? You have way less time and you need to get to the point. Fast!
Check out this summary of our guest, Dan Yurman from Reword’s presentation on how to create a kick-ass value proposition. Read the highlights and watch the recording below.
Your value proposition is the very first thing people should see on your website. It allows them to quickly learn about your business and how it benefits them. Importantly, it has to answer the first questions that your customer will be asking: What’s in it for me? What need of mine is being met?
Any brand can nail their value proposition. The first step is to consider what specific customer needs you meet.
Maslow’s Hierarchy of Needs
This is Maslow’s Hierarchy of needs. To really nail your value proposition and convert more customers, try to meet needs as far down the hierarchy as possible.
3 Gyms Case Study
Let’s compare the value proposition of 3 gyms to see which one meets needs further down the hierarchy. Keep in mind, the core need met is the same for all 3: esteem. What