Wrapify Releases New Attribution Dashboard

SAN DIEGO, July 14, 2020 (GLOBE NEWSWIRE) — Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, today announced its newest update to its online dashboard, providing real-time access to its attribution and retargeting data for a moving OOH ad placement. “It is really exciting to see attribution technology…

Static vs. Digital: Here is how they stack up

The out-of-home advertising industry is buzzing about digital out-of-home. Last year, DOOH accounted for 37.3% of the total global OOH ad spend, according to estimates from WARC… Read Complete Article