Visual marketing for every freelancer

What comes to mind first: the last article you read or the most recent video you watched? It’s probably the latter. That’s the power of visuals — they capture the audience’s attention, create lasting impressions, and have greater recall power. As a freelancer looking to attract clients, you have to create the right kind of…

Write for your readers

What’s the point of writing if nobody’s going to read it? In these days of time-pressured information overload, your writing must be easy to read, look easy to read — and be as short as possible. “Easy reading is damn hard writing,” said Maya Angelou, a legend among American writers. Odds are, however, she didn’t…

You deserve a weekend

Though I can’t recall what I said exactly, it was something along the lines of “I’ve been waiting for the weekend.” As those words left my lips, there was a subtle change in the atmosphere of the car, as if there was now some judgement mixed with the cool air of the air conditioner. That’s…

Biohacks to help your brain do its best work

The 2020 crisis we all know as COVID-19 has split the world into before and after. Sudden and uncertain, it has messed up the contract for freelancers, especially those working with content creation; stresses and worries about what will happen to their business in the next few months discourage freelancers’ creativity, active brain work, and…

How to create great video on a freelance budget

People have fallen in love with video content. They spend 88% more time on websites with videos; 84% of consumers buy only after watching a product video; and the average time a person watches video content is expected to go up by 19% in the coming years. Video marketing is the present and future, and…

Try these 7 things to feed your creative needs

When we’re all stuck inside indefinitely, it can be tempting to think of this time as a chance to finally finish that novel, add wallpaper to the living room, or make some extra money from your side hustle. The reality is, we don’t actually have to be “productive” right now, and if anything, the best…