The ultimate freelance business toolkit

There’s no doubt that freelancing brings a lot of freedom. But with that freedom also comes a tough truth: Nobody tells you that you’ll be spending a lot of time running your own business. From pitching and prospecting a gazillion leads to invoicing, there are several overlapping tasks. For this reason, it’s important to leverage…

Add uncertainty to your marketing plan

Here’s the short version of the story: I had a virtual coffee yesterday with someone who blogs for a major business publication. She asked if I was interested in being interviewed for her column. I said, “Sure.” Here’s the slightly longer version: A couple of months ago, my friend and client Alisa sent one of…

Build a sales pipeline to bring in more clients

If you’re new to the freelancing world, you may be learning the difficult but important lesson that selling your expertise is not easy. If you want to close the deals with prospective clients, you need to follow a strategic sales process. This is where the sales pipeline comes in. The pipeline shows in detail how…

Write a cover letter every time — even if they didn’t ask for one

Many people think cover letters are optional. They’re not. The smartest freelancers know that writing a cover letter — even if it’s not asked for — brings with it a bushel of benefits. Mutual Benefits For your prospective client, a letter shows that you’re a serious candidate; the extra effort is evidence of a robust…

Don’t let writer’s block bring you down

As writers, we deal with this all the time. Imagine sitting down at your computer, staring at the blank screen, and trying to write something. Nothing happens. Inspiration doesn’t strike. You have a deadline, yet you just can’t get the words onto the page. There are several reasons you might be experiencing writer’s block. You…

Remote networking that really works

Since in-person networking is not really an option for most of us these days, these are some of my favorite ways to cultivate and grow my network while working remotely. 1. Activate Your Alumni Networks Whether you use LinkedIn or Facebook, you can reach out and connect with alumni from your alma mater in any…

How to run a winning webinar

As the COVID-19 pandemic continues, people all over the world are staying at home to help contain the virus. Counterintuitive though it may seem, the situation presents a golden opportunity for freelancers to score their next big project. In ordinary circumstances, it would be very difficult to reach key decision-makers at companies, due to their…

5 strategies for landing clients in a crisis

What can you do as a freelancer when the world gets thrown into an unexpected crisis? Do you start to fret about the possible loss of income due to the overwhelming scenario? Or do you prepare yourself for the worst by handling it the best? With COVID-19 gripping the world, the touch of the virus…

8 principles for making remote work work for you

We’re living in really interesting (and dramatic) times. Cities are going into panic. Events are being canceled. People have to work from home. For some of us, remote work was a luxury and a perk. For others, remote work is now a requirement — maybe not something we’re actively choosing. In the next 5 years,…

Why you should help your friends start freelancing today

The COVID-19 pandemic is unprecedented in our time. It has left countless companies unable to keep their doors open, putting millions of people out of work and making it hard for those who work for themselves to keep moving forward. But there is one type of work that has a better chance of getting through…

Building your freelance brand is more important than ever

If you’re wondering, Why should I bother improving my brand name in the middle of a crisis?, you couldn’t be more off! In fact, now is one of the best times to work on your branding. Building a personal brand to represent you as a freelancer can make a huge difference for your business. You’ll…

The coronavirus is no excuse for client nonpayment

Businesses of all sizes are facing losses and uncertainty right now. Unfortunately, that means many clients are passing the financial burden off on their freelancers by refusing to pay their outstanding invoices. New York City’s Freelance Isn’t Free Act (the “Act”) is a powerful tool in your belt at all times, and in a moment…

10 steps to creating a better online persona

Considering that 90 percent of consumers search the internet before deciding whether to give a business a chance, managing your online presence is more important than ever. Whether you’re thinking about it or not, potential customers are already forming opinions about your business based on your online persona — even if customers find absolutely nothing…