Blogging On Shopify: How To Create A Content Marketing Machine

So, you’ve decided to add a blog to your Shopify store… or maybe your existing blog didn’t boost your sales like you were expecting? Whatever the case, I’m here to give you some tips for turning those underperforming posts into a content marketing goldmine of lead conversions! Blogs are a great sales tool because they…

How To Run An Online Store From Home

Throughout the history of the business world, the practice of running a company from home has had a major stigma attached to it. For a corporation to be respectable, the typical line is that it must have a conventional office. Thankfully, things have changed quite significantly in recent years. In fact, starting a home business…

Why You Should Hire An Expert Before Starting Any Major Project

Starting a major project for your business is something you generally won’t want to tackle alone. Though it’s important to understand many areas within the business, it’s also vital to accept that you can’t be the master of everything. In this article, we will discuss the benefits of hiring an expert before starting a major…

Reduce Your Amazon Returns With These Winning Strategies

Amazon has established its name not just because of the variety of items it sells online, but also because of its notable customer service. However, Amazon sellers sometimes become entangled with the company’s returns policy. Few product returns on Amazon may not drastically affect sellers like you, but when faced with numerous returns on Amazon,…

How To Use Hyper-Personalization and Hyper-Segmentation In Your Email Marketing Strategy

Long gone are the days when personalizing the emails with the subscriber’s first name was enough to convert. With the advancements in technology, marketers have access to a more extensive database, which can be hyper-segmented and hyper-personalized to generate better subscriber engagement. Keep reading to learn how hyper-segmentation and hyper-personalization can help improve your email…

Top 5 Financing Options for a Startup Business

The most important segment of starting a new business is the financial aspect of the project. If you decided to take the leap and launch your own startup business, you will need startup funding resources to cover administrative costs and the basic capital needed for day-to-day operations. Keep reading to learn about the best 5…

Amazon Listing Optimization: 5 Ways to Improve Your Amazon Listings Today

How do I keep my Amazon listing up-to-date and improve it to get a higher conversion rate? This is a question Amazon sellers of all sizes battle with all the time. Whether you’re launching a new product or trying to capture more organic traffic, listing optimization is key. There is no simple answer, unfortunately. However,…

Here’s What To Know About Using Meta Keywords In 2020

Meta keywords have been around for a while. For a long time, they were an SEO best practice used to help websites rank high in the SERPs. But are they still relevant in today’s digital landscape? In this blog, we’ll talk about whether or not they are important for your SEO strategy in 2020. Let’s…

How to Write a Cold Email That Won’t End Up in the Trash

Not relevant. Didn’t subscribe. Not interested. Boring. Where did you get my email from? Spam… Spam. Spam!  How often do you think these when opening an email? Let me ask you another question, in fact, more important: how did it happen that you are not excited about what someone is trying to offer you? The…

7 Keys to Running Facebook Ads for Amazon Products

“Facebook Ads don’t work for me.” That’s what a lot of Amazon sellers say after they try a Facebook Ads campaign. But most of the time it’s not the platform’s fault – they just aren’t doing them right. There’s a bit of a learning curve to Facebook Ads, especially when you’re used to search-based marketing…

3 Ways To Reduce Risk & Get Control Over New Projects With FreeUp

Are you looking to get started using freelancers to ramp up your projects, but worried about over-committing? One of the great things about using freelancers in your business is that you can do it at a MUCH lower commitment than a traditional 40-hour employee. Do any of these sound familiar? You don’t have enough hours…

Save Time And Money By Outsourcing These 7 Shopify Marketing Tasks

When you’re starting, growing, and scaling an eCommerce business, Shopify is often one of the go-to platforms for turning an idea into reality. Managing a Shopify business requires a lot of different moving parts: inventory management, pricing, accounting, marketing, customer service, and so much more. As the business owner, you need to focus on the…