On October 12th, 2020, we launched our first ever TV commercial for DashPass, highlighting the value we’re bringing subscribers alongside our partnership with Chase. DashPass is a subscription service that offers unlimited deliveries from thousands of eligible restaurants with $0 delivery fees on orders over $12.
“A Night Off” illustrates to viewers that it’s not just you who benefits from DashPass. The unsung heroes of mealtime — your wallet, your dishwasher, your pots and pans — get something back, too.
In our new TV spot, we bring household objects to life to exemplify the pure delight and sense of relief that comes with subscribing to DashPass. In this world, everyone gets a night off — including the kitchen sink. We also feature cuisines from around the world, like huevos rancheros, tikka masala, and pad thai — all of which are available through DashPass.
Check out the 30-second ad below, which you can watch on primetime networks as well as online video.
And, check out a special extended version of the spot, featuring more of the charming characters.
This creative runs complementary to other campaigns across digital channels — like paid social and YouTube — all of which highlight the savings and benefits of joining DashPass.
Introducing our First National DashPass Campaign, “A Night Off” was originally published in DoorDash on Medium,