Long gone are the days when personalizing the emails with the subscriber’s first name was enough to convert. With the advancements in technology, marketers have access to a more extensive database, which can be hyper-segmented and hyper-personalized to generate better subscriber engagement. Keep reading to learn how hyper-segmentation and hyper-personalization can help improve your email marketing strategy. The Benefits of Personalized Emails 82% and 75% of marketers have reported an increase in open rates and […]
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