How To Use Hyper-Personalization and Hyper-Segmentation In Your Email Marketing Strategy

Long gone are the days when personalizing the emails with the subscriber’s first name was enough to convert. With the advancements in technology, marketers have access to a more extensive database, which can be hyper-segmented and hyper-personalized to generate better subscriber engagement. Keep reading to learn how hyper-segmentation and hyper-personalization can help improve your email marketing strategy. The Benefits of Personalized Emails 82% and 75% of marketers have reported an increase in open rates and […]

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