How to run a winning webinar

As the COVID-19 pandemic continues, people all over the world are staying at home to help contain the virus. Counterintuitive though it may seem, the situation presents a golden opportunity for freelancers to score their next big project. In ordinary circumstances, it would be very difficult to reach key decision-makers at companies, due to their hectic schedules. Now, as they are all working remotely, you can send them an email, and it will most likely at least be read.

The best way to take advantage of this window of opportunity? A webinar.

Benefits of Webinars

Webinars are not new. They have been used for years by marketers across industries, for purposes ranging from internal training to lead generation. The graph below gives you a sense of how widely webinars are used across sectors.

Source: GoToWebinar

For something that can be organized from your home, webinars are an effective sales and marketing channel. 95% of respondents to an On24 survey agreed that webinars are key to their lead generation and marketing efforts. According to the Content Marketing Institute, 32% of the 58% of marketers who use webinars for promotion also think that webinar marketing will be critical to their success this year.

But how do these facts

Read Complete Article