If you walk into your local pharmacy today, you’ll be lucky if you see any surgical masks or hand sanitizer sitting on the shelves. As the Coronavirus Disease 2019 (COVID-19) continues to spread, fear and panic has started to guide what we buy and where we go. According to the Centers for Disease Control and Prevention (CDC), the coronavirus outbreak became a “public health emergency of international concern” on January 30, 2020 and now countless large events and conferences are faced with the choice to continue with their event, move to a digital platform, or cancel completely amidst public discomfort.
With sites like IsItCanceledYet.com popping up left and right, your attendees will want to know what to expect for your event, regardless of its size. You can host your event during this time of fear and panic by taking the following steps and communicating the precautions you’re taking to your attendees.
What is happening and why is it hurting events?
According to IBIS World, the US Tradeshow and Conference Planning Industry had an estimated total revenue of $16 billion in 2019. With many large conferences bringing in attendees internationally (or domestic travelers who may have traveled abroad in