DoorDash Launches #OpenForDelivery Campaign To Support The Restaurant Industry

Over the past few days, cities and states have had to restrict the operations of restaurants and other businesses. Around the globe, the restaurants that form the backbone of our communities are being asked to change how they operate. According to the National Restaurant Association, the coronavirus epidemic is the greatest crisis the industry has ever faced. Economic forecasts indicate that restaurants and the foodservice industry could sustain $225 billion in losses and eliminate 5–7 million jobs over the next three months. This means the livelihoods of the 15.6 million hardworking people who serve you day in and day out are on the line and as their front doors are shut, they are finding every way possible to continue to serve their customers, primarily by remaining open for delivery and pick-up. Now, more than ever, they need all of our support.

So, with the help of restaurants across the U.S. and Canada, DoorDash announced today it’s launching #OpenForDelivery, an initiative aimed to let consumers know that restaurants are open, that delivery is safe, and that restaurants need patronage more than ever to weather COVID-19. #OpenForDelivery — a multi-platform campaign that includes TV spots in the U.S. and Canada, paid and organic social, and the

Read Complete Article