Communo Member Insights: Bryan Schaeffer

Online video was experiencing exponential growth before Covid 19. Since then it has become an essential way for organizations and brands to communicate with their customers, shareholders and employees. Bryan has been working in creative production for the past 20 years. His virtual studio SINTR® has created over 500 motion graphics videos in the past decade, many of which were produced and delivered remotely.

Bryan shared his insights into the dramatic shifts in the industry, nuances of creating video for online social channels, broadcast TV, and virtual events with the goal of better connecting with audiences through motion graphics; in addition to tips and tricks on building videos while working remotely, and their importance.

Bryan’s Key Takeaways:

Clarity, Authenticity & Purpose

Don’t assume an audience knows why a business does what it does. Don’t assume a website with facts will be enough to convince someone to make that call or buy that product. Build a community – your audience wants to learn more. Bryan learned that video with personality builds a foundation of trust and consistency for brands of all sizes through social media distribution. So much of social media is overflowing with content. Ask yourself, “Why does your

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