While pop culture has often equated self-employment with unemployment, freelance work is a reality for a growing number of Americans. A 2017 survey by Edelman Intelligence concluded that a majority of Americans — especially those living in urban areas — would be freelancers by 2027. Now the coronavirus pandemic is giving rise to a freelance model driven by a set of platforms geared for remote working and for a generation that’s digital first.
Patreon is a subscription-based platform popular among creators, from musicians to printmakers, who want to sell and distribute their work. In just the first three weeks of the pandemic, as job losses battered America’s workforce, it added 30,000 sign-ups.