If you’re wondering, Why should I bother improving my brand name in the middle of a crisis?, you couldn’t be more off! In fact, now is one of the best times to work on your branding.
Building a personal brand to represent you as a freelancer can make a huge difference for your business. You’ll especially feel the impact at times like this, during a crisis.
The highly competitive nature of freelance work is even more of a challenge at times when your income is at risk.
How can you avoid the stress of losing out on more work during this time? Build a solid brand. Having a strong and identifiable brand can set you apart from your competitors and make a client choose you for a project over another freelancer.
The perks of building a brand
Building a strong personal brand for your business, in addition to differentiating you from your competition, also has the following benefits:
Increases customer reliability by building your audience’s trustIncreases chances for publicity through brand features (e.g., on social media)Attracts the right clients by specifying a brand that sticks to your business principles and visionCan make your business model eligible for charging premium prices