Build your business around what you love

Flexibility and control over your work and life are some of the greatest gifts of entrepreneurship. The problem is that many freelancers, consultants, and small business owners have a hard time defining the highest-leverage ways to spend their time, in terms of both preference and skill.

When you work for yourself, you get to redefine your job description whenever you like so that it revolves around what you love and what you’re good at, and build your business model around that. Think intentionally about your work in terms of your preference and skill, and then prioritize your products and services so that you’re being strategic about how you spend your time.

Stop spinning your wheels on things you aren’t good at and don’t love. It doesn’t mean that you aren’t going to have to do things you don’t love once in a while — we all have to answer emails — but you can structure your work so your time is spent doing things that make you happy. Think about this on a spectrum of what you’re good at and what you love.

 

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