If you think you can compile a few pieces of your work and call it a “portfolio,” you’re mistaken. There are around 57 million freelance workers in the United States, constituting 36% of the US workforce.
That means that as a freelancer, you have to get creative and try harder to present yourself — because if you don’t, someone else will.
This is why it’s important to build a strong portfolio, one that aptly demonstrates your capabilities, skills, and achievements. It needs to persuade clients and make them believe that you indeed are the best person for the role.
Let’s take a look at six best practices to create a freelance portfolio that stands out and wins clients.
1. Pick a niche
Content writer, SEO specialist, PR professional, social media marketer — you cannot be them all. Positioning yourself as a “jack of all trades” does more harm than good.
You need to be a specialist, so pick a niche and excel at it.
Make a list of the fields you’re interested in, have experience in, and are knowledgeable about. In order to grow your freelance business and attract more clients, there needs to be a demand for that service in the market.