So, you’ve decided to add a blog to your Shopify store… or maybe your existing blog didn’t boost your sales like you were expecting? Whatever the case, I’m here to give you some tips for turning those underperforming posts into a content marketing goldmine of lead conversions! Blogs are a great sales tool because they introduce interaction that isn’t present elsewhere. Reviews are great, but what about conversations? Human interaction? Trust? How are people supposed […]
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