Announcing DoorDash as the Official On-Demand Delivery Platform of the NBA, WNBA and NBA 2K League
This morning, DoorDash announced a multiyear marketing partnership that makes it the Official On-Demand Delivery Platform of the NBA, WNBA and NBA 2K League.
DoorDash is tipping off the partnership to coincide with the start of the 2020 NBA Playoffs. As the NBA’s first partner in the on-demand delivery platform category, DoorDash is launching its #PlayItForward Challenge, a new social media campaign designed to unite communities and encourage fans to support Black-owned restaurants.
As part of the #PlayItForward Challenge, DoorDash will continue its commitment to support Black communities and donate $1, up to $100,000, to the National Urban League for every order placed from a Black-owned restaurant* on the DoorDash platform through the end of August. DoorDash will also offer $0 delivery fees** from all merchant partners in DoorDash’s program to support Black-owned businesses on DoorDash through the end of 2020.
Hundreds of Black-owned, independent restaurants across the nation opted into DoorDash’s program to support Black-owned businesses and are searchable on DoorDash by keyword “Black owned”. After launching the program in June 2020, DoorDash saw a 275x increase in the frequency of searches for Black-owned businesses compared to the month prior