Add uncertainty to your marketing plan

Here’s the short version of the story:

I had a virtual coffee yesterday with someone who blogs for a major business publication. She asked if I was interested in being interviewed for her column. I said, “Sure.”

Here’s the slightly longer version:

A couple of months ago, my friend and client Alisa sent one of those “you two should meet” emails to me and her friend, Sandy.

She told us both how wonderful the other person was and suggested we get together. Sandy and I exchanged a couple of emails, picked a date and Zoomed yesterday.

I wasn’t trying to meet Sandy because she’s an influential blogger — I had no idea. In fact, by the time yesterday rolled around, I really couldn’t remember very much about her at all. But she’s a friend of a friend and, as I’ll describe below, coffee (now virtual) with other humans is part of my marketing plan.

As we got to talking, she thought that whatever it was I had said (don’t ask, I don’t remember) seemed relevant for her readers. So she asked if I was interested.

I said, “Sure, I’d love to!” (I told you this was the slightly longer version.)

Here’s the part that relates to you:

Many solo

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