Considering that 90 percent of consumers search the internet before deciding whether to give a business a chance, managing your online presence is more important than ever. Whether you’re thinking about it or not, potential customers are already forming opinions about your business based on your online persona — even if customers find absolutely nothing about you when they search the internet, many will interpret this as a reason to be leery.
Your secret to success lies in your ability to create and control your online reputation. Correctly managed, this will bring you new clients and cost almost nothing. If it is poorly done, no amount of money spent on marketing will convince wary customers to give you their business.
Here are 10 steps that will equip you with the tools necessary to create and maintain a commanding, effective online persona.
1. Start Thinking of Yourself as a Brand
It doesn’t matter if you are the most talented in your field, or that you have the most competitive prices. The most successful businesses owners understand the value of effectively packaging their product. How are you demonstrating the value proposition of your services? It was found that 45 percent of consumers expect great design across